Icya mbere,angahe ikarito y itabi rya marlboro origin igihugu cy'umusaruro ni kimwe mu bintu by'ingenzi bigena igiciro cy'itabi rya Marlboro. Marlboro ifite inganda mu bihugu byinshi, harimo Amerika, Ubusuwisi, Filipine, hamwe n’abakora ibicuruzwa byemewe mu Bushinwa.
Itabi rya Marlboro ryatumijwe mu mahanga: Bitewe n'ibiciro, igiciro cyo kohereza, hamwe no gupakira, ibiciro biri hejuru. Ibicuruzwa biva mu Burayi no muri Amerika, by'umwihariko, bishyirwa mu bicuruzwa byo mu rwego rwo hejuru by’itabi, ubusanzwe bigurwa hagati ya 35 na 60 ku mufuka.
Marlboro Imbere mu Gihugu: Yatumijwe mu mahanga kandi ikorwa n’igihugu cy’Ubushinwa gishinzwe itabi, ibyo bicuruzwa bihendutse, ubusanzwe bigurwa hagati y’amafaranga 18 na 28, bigatuma abaturage bahendwa cyane.
Icya kabiri, angahe ikarito y itabi rya marlboro Impamyabumenyi no gupakira: kwerekana ibicuruzwa bitandukanye
Nkumurongo wibicuruzwa byitabi hamwe na portfolio ikungahaye, Marlboro ifite ingamba zo kurwego rwibiciro.
Urukurikirane rw'akataraboneka, nka Marlboro Zahabu, Black Ice Pop na Double Pop, rufite uburyohe budasanzwe n'ibishushanyo bidasanzwe, byose bigurwa hejuru ya 30. Urugero rwagati hamwe nuruhererekane rusanzwe: Ingero zirimo Marlboro Classic Red na Marlboro Blue Ice, zitanga uburyohe bwa kera nagaciro keza, hamwe nibiciro biri hagati ya 20 na 28.
Ibiciro biri hasi: Nubwo izina ryikirango rigumyeho, Marlboro irashobora kugurwa kumafaranga atarenga 15 mumiyoboro idasanzwe. Ibi birashobora kuba verisiyo yihariye. Abaguzi bakeneye kumenya ukuri.
Kandi, irashobora kugira ingaruka kubiciro:
Agasanduku k'impano: Ingero zirimo agasanduku k'impano muminsi mikuru hamwe nibisanduku bidasanzwe byegeranijwe. Ntabwo ibyo bintu byateguwe nabi gusa, ahubwo akenshi biza mubyuma cyangwa ibyuma bikomeye, byiyongera kubiciro.
Porogaramu yoroshye: Igiciro gito, cyoroshye kandi cyoroshye, ituma ikundwa nabaguzi bato.
Icya gatatu, angahe ikarito y itabi rya marlboro Kugura imiyoboro: ubucuruzi hagati yuburyo bworoshye nigiciro
Uburyo butandukanye bwo kwamamaza bushingiye kubintu nkigiciro cyo gutanga, ibiciro byo kugurisha, hamwe ningamba zo kwamamaza, birashobora gutuma habaho itandukaniro ryibiciro.
Amaduka meza / supermarkets: Ibiciro birasa, ariko bimwe bishobora kubura.
Amaduka yihariye y itabi: Hamwe nibicuruzwa byuzuye hamwe na serivise yumwuga, nibyo bahisemo kugura itabi ridasanzwe cyangwa inyandiko zidasanzwe. Imbuga zo kugura kumurongo: Ibiciro bihinduka cyane, kandi rimwe na rimwe habaho kuzamurwa gukomeye, ariko umenye ingaruka zibicuruzwa byimpimbano.
Icya kane,angahe ikarito y itabi rya marlboro Itandukaniro ryakarere: logique inyuma yihindagurika ryibiciro
Nkigicuruzwa kidasanzwe, igiciro cyitabi kigira ingaruka kuri politiki y’ibanze, igipimo cy’imisoro, hamwe n’ibisabwa ku isoko.
Politiki y’imisoro: Politiki y’imisoro y itabi iratandukanye hagati yintara. Ibihugu bimwe na bimwe bishyiraho imisoro mishya y’itabi, bigatuma ibiciro bizamuka.
Isoko n'ibisabwa: Mu mijyi yo mu cyiciro cya mbere, abaguzi bafite imbaraga zo kugura no gukenera itabi ridasanzwe, bisanzwe bizamura ibiciro.
Amabwiriza agenga isoko: Ibihugu bimwe bishyira mu bikorwa ibibujijwe guhagarara, bigabanya ibinyabiziga no kuzamura ibiciro.
Icya gatanu. angahe ikarito y itabi rya marlboro Ikirango nisoko: biterwa nibyifuzo byabaguzi
Ibiciro ntabwo bigendana nibiciro hamwe numuyoboro wamamaza, ahubwo nukumenyekanisha ibicuruzwa nibyifuzo byabakiriya. Mu myaka yashize, Marlboro yashinze imizi mu mitima y’abaguzi n’ishusho yayo “tuffing guy”, kandi yishimira ubudahemuka budasanzwe, cyane cyane mu rubyiruko.
Icya gatandatu, angahe ikarito y itabi rya marlboro Agasanduku k'itabi kugiti cyawe: kongera agaciro karenze igiciro
Usibye igiciro, abaguzi benshi kandi benshi bitondera imiterere nogupakira itabi, kandi cyane cyane, igishushanyo cy'itabi cyabaye ikintu gikurura isoko.
Ubwoko butandukanye: Kuva kumasanduku gakondo kugeza kuri oval, flip-top na magnetic gufunga, ibi byongera uburambe bwabakoresha.
Guhindura Ingano: Kuva mubunini kugeza ku byegeranyo binini, ingano ihuza ibyo abakiriya batandukanye bakeneye.
Icapiro ryumuntu ku giti cye: Ibigo byinshi bitanga serivisi zihariye nko gushushanya, imikono n'ibishushanyo mbonera byerekana ibitekerezo byabakiriya.
Ikoranabuhanga ryakoreshejwe: Gukoresha impapuro zongeye gukoreshwa, impapuro z'imigano n'ibindi bikoresho byo gushushanya bihuye n'indangagaciro zigezweho z'umuguzi.
Igihe cyo kohereza: Kanama-07-2025